Our legacy has grown since 1988, when It's Africa established itself as a leading supplier of top quality clothing, with specific emphasis on supplying the Tourism industry in the Southern African region. The remarkable growth of It's Africa can be ascribed to the company's belief in superior service, top quality, innovative and exciting design, and the company's commitment to the conservation of wildlife in the region.

Our client base includes the Kruger National Park, Addo Elephant Park, Natal Parks Board, private games reserves and lodges, major hotel chains and most of the prominent curio outlets in the Southern African region. It's Africa designs can be found throughout South Africa, Botswana, Namibia, Swaziland, Mocambique, Zambia and Malawi.